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Archive for the ‘Bottom of the Pyramid (BOP)’ Category

A Practical Roadmap for Next Generation BOP

I just finished reading Next Generation Business Strategies for the Base of the Pyramid, a new book by co-editors Ted London and Stuart L. Hart. The book sets out to lay the foundations for the second generation of bottom of the pyramid (BOP) innovation,”BOP 2.0″ if you will, fundamentally shifting the framework from finding the fortune at the BOP to creating fortune with the BOP.

Lying at the heart of this crucial and innovative concept of creating fortune with the BOP is market creation, rather than market entry in and of itself. Recognizing that the world’s poor are not just four billion consumers, but also a source of entrepreneurial talent, this book sets out to redefine the boundaries of BOP business strategies with cross-sector partnerships between multi-lateral donors, development organizations, and the poor themselves, to create new markets at the BOP and tap into these markets collaboratively. A multitude of incentive structures secure the value of this new concept, one that paves the way not only for potential corporate profits in a new market, but also the the development community’s goal of poverty alleviation.

This cross-sectoral approach, and the potential of these partnerships, makes this book not just insightful reading on BOP strategies for businesses and entrepreneurs, but also for those leading and designing innovative programs in international development, recognizing that we still have a long way to go in alleviating poverty and that such inclusive growth strategies and cross-sector solutions might bring us closer towards this goal.

The insight from this new book provides a wide-reaching re-framing of the challenges and opportunities at the BOP. The highlight in reading the book however is that it’s chock-full of practical insight from both stories of success and failure of new business ventures at the BOP, with the co-editors and co-authors weaving together expertise in corporate venture development with deep practitioner experience at the BOP.

To find more information about the book and buy a copy, visit www.nextgenerationbop.com

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