A Company Prospers by Saving Poor People’s Lives
Its products are in use in refugee camps and disaster areas all over the third world: PermaNet, a mosquito net impregnated with insecticide; ZeroFly, a tent tarp that kills flies; and the LifeStraw, a filter worn around the neck that makes filthy water safe to drink. Some are not only life-saving but even beautiful. The turquoise and navy blue LifeStraw is in museum design collections.
“Vestergaard is just different from other companies we work with,” said Kevin Starace, malaria adviser for the United Nations Foundation. “They think of the end user as a consumer rather than as a patient or a victim.” For example, he said, they have added a cellphone pocket to their bed nets, and make window curtains that kill bugs.
Read more about this company and the work they are doing to help the world’s poor in the NYT’s article here