“In July, a team of 8 to 10 I.B.M. employees will travel to Ghana to help tiny businesses make their operations more professional. Another team will help entrepreneurs seek microloans in Turkey, while yet another will create training programs on information technology in Vietnam.” Volunteering Abroad to Climb at I.B.M., New York Times: March 26, 2008 Read more…
More and more multinational corporations are sending employee volunteers to the four corners of the globe to engage in service projects. Indeed, an estimated 40 percent of major corporations have rolled out international corporate volunteering (ICV) programs. One of the latest to join this trend is I.B.M. with its Corporate Services Corps program, reviewed in the recent New York Times article, Volunteering Abroad to Climb at I.B.M. Other well known multinationals with more established ICV programs include Pfizer (the Pfizer Global Health Fellows Program), General Electric, Timberland and Starbucks.
Through international corporate volunteering programs, multinationals are partnering with non-profits, engaging their highly skilled and talented employees in work on development challenges, transferring business skills to local entrepreneurs, providing life-saving medical services to the poor, and fostering employee consciousness towards global challenges. Among others, these aspects give rise to the enormous potential for international corporate volunteering programs to have a positive social and economic impact in the communities they enter. Yet, corporations rarely measure the local impact of their volunteering projects.
With the significant investment needed to send employee volunteers to work on service projects outside of their comfort zone and/or country, most programs tend to emphasize criteria such as employee development and internal advancement. While these aspects are imperative to the corporate success and value of the programs, little attention is paid to the programs’ potential external beneficiaries, or its social and economic impact. This, indeed, is surprising considering that most multinational corporations prioritize client satisfaction.
ICV programs should measure both client satisfaction, social and economic impact, and the corporate development of employees. Looking ahead, for multinational corporations operating programs in countries with developing markets and consumer bases, the programs set the foundation for future customers. With this in mind, client satisfaction and social and economic impact become a no-brainer!
Some corporations are already actively working on measuring their impact and improving their ICV programs. One such example is the collaboration between Pfizer and The Brookings Institution, who together partnered with FSG Social Impact Advisers to further research and analyze the subject. The resulting paper, Volunteering for Impact: Best Practices in International Corporate Volunteering, “seeks to explore and understand the lessons learned among major corporations, and is intended to be a first step toward creating a more structured and systematic understanding of the landscape of ICV. It provides an analysis of a sample of leading corporate programs, suggests ways in which corporations can more strategically align volunteering programs with their businesses, and provides recommendations for companies to consider for the future.” Their ICV case studies include among others, IBM, Accenture, Timberland, and Ernst&Young. Click here to read further about this collaboration and download the report.